Last week, we shared with you 10 things you should not put in a cover letter. Today, we’re going to give you tips on what should go in it. Forbes.com offers some practical advice for what you should put in your cover letter.
Insert the name of a mutual contact
If you know someone at the company where you’re applying, put that person’s name in the first sentence of your cover letter. This will immediately set you apart from all of the other applicants.
Tell a story
OK, we don’t mean starting her letter with “Once upon a time, in a galaxy far, far away.” But, if you can relate your desire for this job to an experience, you should.
Briefly summarize your career
Describe your previous work experience in one or two sentences at the beginning.
Give concrete examples of your achievements and how they can help you help the company or organization.
Add when you’ll be getting in touch
At the end, tell the employer when he/she can expect to hear from you. But remember, don’t be annoying.
Don’t cut and paste from the job description
If you’re applying to a job posting, keep the requirements in mind but don’t use the exact wording.
Don’t be casual
Most likely your cover letter will be in the form of an email. But, don’t think that means you can be informal or casual – unless you already know the person to whom you’re sending your email. You want to be business like.
Here are several other suggestions that will help you.